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Archive for July, 2011

U.S. consumer car starts like a car hatchback, especially in small and compact car segment. It was raised Ford Motor Co. told the Detroit News, Tuesday (07/12/2011).
Ford concluded that it is based on sales of the Fiesta. It turned out that 50 percent of the Fiesta sold in the U.S. is a hatchback. Therefore, Ford estimates that the new Ford Focus was launched in the country, hatchback variants, will take a share of 41 percent.
Meanwhile, Robert Parker, Marketing Manager of Ford Group, said the new trend of other U.S. auto consumers are demanding luxury interiors and new features that more and more.
“More and more consumers interested in fuel-efficient cars, advanced technology, and high flexibility. For example, five-door car,” said Parker.

Europe and Canada
Added, for Americans this rate, hatchback cars are traditionally sold in Europe and Canada because of their low incomes. Another assumption-a-hatchback stigma is a synonym cheap car, small engine, and a boring design.
Another stigma, as stated by Dave Sullivan of AutoPacific Inc., in Ann Arbor, Michigan, “Hatchback is the car for school children. They have no money and bad.”

Now the stigma began to fade. U.S. consumers began to follow the ways of the Europeans. They started out, in addition to versatile, fuel efficient hatchback as well.

Added, a change in U.S. consumer outlook is because some of them have for years been using the SUV and crossover.
“They finally chose this car because the hatchback provides convenient and flexible,” said Ford sales analyst, George Pipas.

Sullivan added that the driver is actually driving a hatchback crossover. However, they did not want to admit it. Hence, when in the early stages of market share Ford’s only hope Fiesta five-door hatchback only 40 percent, now increased to 60 percent. In fact, the new Focus was launched in the country, set back its marketing strategy. Composition of the Focus hatchback with a sedan sales are now tied, 50-50.

Attention and also a warning to motorists who have a habit of using mobile phones while driving. According to the Road Safety Association of Governors (Governors Highway Safety Association / GHSA) in the United States, from advanced research ever reported by 350 posts since 2000, 25 percent of the total vehicle accidents because the driver was getting phone calls.
Then, almost half the time of activity a day of driving distracted by many things (including calling), resulting in minor injuries to loss of life. Very fatal, was driving when making a short message (SMS).
“Although more posts related to driver distraction, there are still many things we do not know. It should be more research done to find solutions to reduce or eliminate them,” said GHSA Executive Director Barbara Harsha, as reported by autoevolution (12 / 7).
The results also showed that there was no certainty of hands-free use can reduce the risk of road accidents. Including the prohibition of pro-sms while driving succeeded in reducing the level of road accidents. To that end, GHSA recommends a total ban on new rules for motorists using mobile phones while driving.
The action came into force in several U.S. states, including 30 states in the district of Colombia has established this rule. Furthermore, 41 states including Washington DC started banning new sms on the road.